Los Angeles, CA (Variety) — Facebook is stepping up efforts to lure creators from all corners of the world to its Watch platform, dangling not only the promise of connecting with communities but making serious money from their content through ads.
As part of wooing content creators to Facebook Watch — as the social giant continues to play catch-up to YouTube — the company is rolling out a large presence at the first-ever VidCon London, which runs this week Feb. 14-17 at London ExCel convention center. In addition, it's holding an invite-only Facebook Creator Day in London on Feb. 11-12 with a deeper dive on how to build a presence, grow community, and turn video production into a full-time job on Facebook.
Headlining Facebook's activities this week is Jay Shetty (pictured above), a self-made self-help guru and motivational speaker who has over 20 million Facebook followers. He'll be a special guest at Facebook Creator Day London and a featured speaker at VidCon London.
Shetty, 31, claims he's earned more than $1 million over the past 12 months from ad revenue generated on his Facebook Watch channel, which his biggest video platform. To date, his videos overall have garnered over 4 billion views, spanning topics including … — Todd Spangler/@Variety