Los Angeles, CA (Variety) — For Warner Bros. chief Kevin Tsujihara, job one in the restructuring of WarnerMedia assets unveiled Monday is make the studio a major player in the business of kids, family, and young adult entertainment.
The decision to move Cartoon Network, Adult Swim, and Boomerang under the studio's management is an effort to better marry the linear TV brands with Warner Bros.' considerable animation assets which include the Looney Tunes and Hanna Barbera vaults. Warner Bros. is also claiming another big piece of its movie heritage in taking over the management of Turner Classic Movies.
Warner Bros. for years has sought to boost the volume and craft a more consistent franchise strategy for its many kid-friendly properties. Tsujihara said bringing the former Turner toon cablers into the Warner Bros. fold will make it easier to align priorities for production, consumer products, and marketing pushes.
“We talked about it a lot: if you started with a blank sheet of paper, how would you create a kids business? From the start you’d make it global,” Tsujihara told Variety.
It's expected that film group chief Toby Emmerich and Warner Bros. Pictures execs Courtenay Valenti and Allison Abbate will put … — Cynthia Littleton/@Variety