New York (The Verge) — Professional drone racing will be streaming for free on Twitter this year theverge.com/2019/3/12/1826….
The Drone Racing League wants to turn drone racing into the next NASCAR. For its 2019 season, it’ll be streaming races on NBC, NBCSN, and Twitter. The company says it wants to reach its “young, digital native” audience through the social media platform.
This is a bit of a departure from the DRL’s previous broadcast strategy. For its last three seasons, the group, which wants to turn drone racing into the next NASCAR, signed deals with pay TV channels like ESPN, Sky, and Disney. For the league’s first three seasons, fans could watch races online, but only if they were subscribed to the relevant provider. With the DRL’s 2019 season streaming on both Twitter and Youku for free, this is no longer the case. — James Vincent/@verge