Here we go again, the West hyping ethnic food. This was to be expected after the West rediscovered the Philippines' tree of life – coconut – and horseradish tree. Now that the market for coconut oil, coconut milk and coconut water has been sufficiently saturated, it was only a matter of time before the West set its' sights on something “new.”
Don't get me wrong, this will be good for local folks living in the impoverished country. This will certainly boost tourism and rekindle international interest.
Philippine food is delicious, but just be mindful of the salt, sugar and high carbohydrate. There's a reason why life expectancy in the Philippines is pegged at 69 years old. It's true that we can't solely blame he Philippine diet, because poverty and bad habits are still prevalent – namely smoking, excessive alcohol consumption and idleness – not to mention a less than ideal healthcare system. The local cuisine mixed with Western diet (like fast food and processed food) can be a potent combination that can lead to a lot of health problems down the road. Not all local recipe are bad though. With meat sold at a premium, it's easy to find recipe that are vegetarian-friendly that uses local herbs and spices that are rich with not just nutrients but also properties that help combat ailments – like the horseradish tree (malongay) which grows in abundance locally. If consumed in moderation and sparingly, the Philippines' highly rich cuisine (like coconut milk based, food using animal innards, or deep fried food) coupled with a healthy lifestyle then there's no reason to shy away from these time-cherished delicacies.
You heard it here first: Filipino food will be the next big trend