How #Netflix Wants To Take On Its Competition In 2019 And Beyond

It's not just about producing content and churning as many as you possibly can, Netflix. It's also about delivery and quality of service.

Los Angeles, CA (Variety) — “They're going to do some great shows. I'm going to be envious.”

Netflix CEO Reed Hastings practiced humility when he was asked about new competitors like Disney’s and Apple’s upcoming streaming services this week. “These are amazing, large, well-funded companies with very significant efforts,” he said. “But you do your best job when you have great competitors.”

Hastings made the remarks during a Q&A session with reporters from around the world that was part of the company’s Lab Days, an annual effort to give media a peek behind the scenes and show off some of the technology and people powering the streaming service.

And while it wasn’t explicitly framed as such, this year’s iteration of the event could in many ways be seen as a blueprint for Netflix’s future, a collection of technologies and initiatives meant to ensure that the service will succeed even in the face of powerful competitors like Apple and Disney.

Read more on five of those efforts below.
Doubling down on international growth
During the two days at Netflix’s Los Angeles offices, one number came up over and over again: Only 5% of the world’s population are native English speakers. “Historically, we’ve … Janko Roettgers/@Variety

Source: Variety, full story


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