New York (The Verge) — Why Big Tobacco and Big Vape love comparing nicotine to caffeine theverge.com/2019/4/26/1851….
It feels intuitive to compare caffeine and nicotine, two drugs made by plants that can produce a bit of a buzz. But intuition isn’t the only thing at the root of that sticky association: a concerted public relations effort by Big Tobacco has helped.
Industry documents, court testimony, and advertisements all show that the tobacco industry has been working for decades to equate nicotine with innocuous vices like coffee, tea, or gummy bears. The effort aims to erode damaging connections to substances with worse reputations, like heroin or cocaine. Now, that same caffeine-nicotine connection is flavoring the discourse about electronic cigarettes, too. “Chemically, nicotine is very similar to caffeine, and coffee is one of the most widely traded products in the world,” Juul co-founder James Monsees told The Mercury News in September 2018. “While people of all ages around the world enjoy coffee, nicotine has been heavily stigmatized.” — Rachel Becker/@verge