This bill needs to pin down on all companies or businesses, not just advertisers. Virtually all technology companies who rely on the internet to deliver products or services are tracking customer behavior and activities. Google, Facebook,… all of them are putting their customers under sneaky surveillance, amassing data they use to predict, influence and market products.
Online tracking is nothing new. In the early days of the internet, say around mid-1990s, advertisers exploited browser cookies. But it's not until the introduction of “smartphones” that consumer surveillance really got out of hand. This is exacerbated by social media and company's desire to know more about their users to better exploit them. Unfortunately, legislation walks at a tremendously slower pace than technological progress. Let's face it, tech engineers simply want to build things that is cool, without really putting much thought into its' morality. That is for ethicist, experts and lawmakers to serve as check and balance. It took a large scandal, like Cambridge Analytica, to pry open people's eyes. And this is still getting worse, “smart speakers” are no longer novelty gadgets, they're now tapping into health care records! For what? For fun? Convenience? That's a very tall price to pay.
People need to understand that this is not, and should not be, the norm.
The good news is, some lawmakers are now aware of this oversight. The bad news is, red tape and Big Inc. money and influence are potential obstacles. However, we can always count on the British to lead the way where the US falls short.
New York (The Verge) — DuckDuckGo wrote a bill to stop advertisers from tracking you online theverge.com/2019/5/1/18525….
DuckDuckGo CEO Gabriel Weinberg is mounting a new campaign to revive the Do Not Track standard, a privacy system first introduced 10 years ago.
After Cambridge Analytica and countless other data privacy scandals, the danger of those profiles is clear, but no one in the tech industry or in government seems to know what to about it.
Now, an old answer to that problem is making a surprise comeback, drawing on years of nearly discarded work. Today, DuckDuckGo CEO Gabriel Weinberg is mounting a new campaign to revive the Do Not Track standard, a privacy system first introduced 10 years ago and largely abandoned by the industry in the years since. Weinberg has developed a draft bill titled The Do-Not-Track Act of 2019, which is aimed at giving the Do Not Track standard a legal force it’s never had before. As he sees it, it’s the easiest single step to undo the tangle of online advertising.
“Do Not Track is one thing that you can do that will opt you out of all the tracking,” Weinberg says. “All that’s really left is to give it regulatory teeth.” — Russell Brandom/@verge