New York (The Verge) — Snap’s big plan to turn Snapchat into a gaming platform theverge.com/2019/5/1/18525….
Snap is tapping the developers behind games like Fruit Ninja and Jetpack Joyride in an attempt to turn Snapchat into the next big social gaming platform.
Early last month, Snap announced its first original game, Bitmoji Party, along with a handful of titles from third-party developers. It wasn’t exactly a surprising announcement, given that games are overwhelmingly the top-grossing form of mobile app; even platforms like Facebook Messenger are trying to get in.
But succeeding with a game on mobile is hard, and that challenge is only increasing as the space becomes more saturated. Snap’s solution? Going in a slightly different direction that leans into the company’s playful persona. Will Wu, Snap’s director of product and the lead on the gaming initiative, believes that this strategy, exemplified by Bitmoji Party, will help set the initiative apart, and it’s something Snap is putting a lot of effort behind. “This is something that we’re very excited about pursuing relentlessly,” Wu tells The Verge. — Andrew Webster/@verge