LAX / JFK (RuPaul) — L.G.B.T. Households are Now Nielsen Families. “Veep” and “RuPaul’s #DragRace” are especially popular among the newly counted group. nyti.ms/2LfEdFk.
“Game of Thrones” and “RuPaul’s Drag Race” are especially popular among the newly counted group. At the other end of the spectrum, there’s “Hannity.” The No. 1 show? “The Conners.”
“RuPaul’s Drag Race” and its behind-the-scenes spinoff, “Untucked” episodes were the No. 3 and No. 9 most watched among same-sex households that same week in the new ranking.
This is according to Nielsen’s same-sex spouse or partner household rating, a new statistic that, for the first time, provides a snapshot into the viewing habits of gay, lesbian, bisexual and transgender people.
For some show creators, the inclusion of L.G.B.T. households as a viewing demographic is a long overdue step, and could provide an additional data point to help keep a show on the air. It could also open up a wellspring of information for advertisers that can use it to tailor pitches to viewers most likely to be watching a particular show.