Is Radio’s Shock Jock Era Over?

Los Angeles, CA (Variety) — Once a pillar of radio broadcasts, terrestrial and otherwise, the popularity of shock jocks, like Howard Stern, Opie and Anthony and Bubba the Love Sponge, has withered in recent years. With Stern expressing remorse over his previous airwave antics during the promotion of his just-released book, “Howard Stern Comes Again,” trade site Radio Ink offered some fascinating insight into why the shock jock format seems to be floundering.

Perhaps the most obvious reason, offered Jacobs Media Strategies president Fred Jacobs, is the rise of political correctness and radio companies' overall wariness of potential PR issues. “No one wants to offend advertisers or audiences,” said Jacobs. “The king of the shock radio movement, Howard Stern, is now apologizing to the many people he’s managed to offend. What does that tell you?”

According to Walter Sabo, CEO of Sabo Media, the “shock” part of shock jock has just become the norm on many daytime talk shows. TV segments will regularly discuss celebrities' sex lives and use language that used to be taboo on the radio. Saying “douchebag” once got Stern suspended for a week, but now nobody would bat an eye if someone said the word on air.

“In … Jordan Moreau/@Variety

Source: Variety, full story

 

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