Los Angeles, CA (Variety) — Apple is widely expected to formalize the end of iTunes as we know it at its Worldwide Developer Conference in San Jose, Calif. Monday, when the company will give us a first view at the next versions of its desktop and mobile operating systems. As part of that update, Apple is poised to unveil new standalone music, TV and podcasts apps for Macbooks and desktop computers.
With that step, Apple is effectively decommissioning iTunes as an all-encompassing media app some 18 years after first introducing the software. This may seem like the end of an era, but the truth is that the iTunes era ended a long time ago.
Rip, mix, burn
When late Apple CEO Steve Jobs first announced iTunes at Macworld Expo in January of 2001, he pitched the app as the company’s take on so-called jukebox software — apps designed to rip CDs and organize music libraries. “iTunes is miles ahead of every other jukebox application, and we hope its dramatically simpler user interface will bring even more people into the digital music revolution,” Jobs was quoted saying at the time.
The release of iTunes came a couple of months before the company … — Janko Roettgers/@Variety