London (The Guardian) — Move over, millennials and Gen Z – here comes Generation Alpha.
What happens when the young people making up society’s favourite punchbags get older? A whole new tribe – made up of the children reaching school age – is born
Generation Alpha, the first group of millennials’ children, born from about 2011 until 2025. Henry Rose Lee, the intergenerational speaker and author, describes them as “millennials on steroids”. “The oldest millennials didn’t really grow up with digital technology, though of course they’ve inherited it and made it their own,” she says. “People under the age of 22 have virtually grown up with it in its increasing sophistication. They are thus quite different from us oldies.” — Daniel Lavelle/@guardian