Canon is a big successful company. They can fund this project themselves. Crowdfunding is best suited for individuals or small start-ups to get projects off the ground. This just sounds greedy.
New York (The Verge) — Canon is crowdfunding a tiny clippable camera that connects to your phone theverge.com/circuitbreaker….
Canon is turning to Indiegogo to crowdfund the Ivy Rec, a tiny outdoor camera that’s waterproof and clippable. A companion CanonMini Cam App can be used to get a live preview on your phone.
The Ivy Rec has a 13-megapixel 1/3-inch CMOS sensor that can record 1080p / 60 fps video, and it’s waterproof up to 30 minutes for depths of up to three feet. With no pricing information yet, it’s hard to say if it’ll be worth the buy or who it’s really for. Canon says the camera is shockproof and great for the outdoors, so it could be useful if you clip it onto your backpack while you ride a bike. Or maybe clip it onto your dog or cat’s collar so you can see the world from your pet’s POV? (I mean, GoPros are already a thing.) — Dami Lee/@verge