Los Angeles, CA (Variety) — David Beckham, one of the world's most famous soccer players, is now making a run at Hollywood.
Beckham's newly formed Studio 99 content studio will develop documentaries, TV shows and other formats, and also will undertake commercial work as a creative agency for brand partners. Studio 99 already has a slate of documentary projects in development — including some that will feature Beckham — with stories spanning sports, travel and fashion, among other areas.
The English footballer follows in the footsteps of other pro athletes who have established media ventures, including NBA superstars LeBron James and Stephen Curry, NFL quarterback Russell Wilson and former New York Yankee shortstop Derek Jeter.
Indeed, Studio 99 has inked a development agreement with Uninterrupted, the media company co-founded by LeBron James and business partner Maverick Carter. Under the partnership, the companies are co-producing a documentary series that will chart the journey — from conception to launch in spring 2020 — of Inter Miami CF, the Major League Soccer expansion team in which Beckham is a co-owner.
Beckham, after retiring from professional football in 2013 after a 20-year career, set up his own independent management company. Increasingly, more of the company's … — Todd Spangler/@Variety