Longer videos also mean people are spending more time on YouTube. Whether that's a good thing or not, it depends on the content, perhaps. But it's definitely good for YouTube and advertisers.
The change may also mean YouTubers are cramming their content with unnecessary content in order to stretch it. The motivation becoming more about the length instead of the quality of the content itself. This may not be true for everyone, but it will certainly change the way content are created, like the ones mentioned in the article.
As a content consumer, it's annoying to watch a video with ads, let alone multiple ads. I got rid of my cable TV subscription partly because I didn't want to sit through advertisements. I usually close a YouTube video if it has more than one ad. More so if it's longer than five seconds that can't be skipped. I'll more than likely download it before watching. One ad at the beginning of the video is a good payback for the content creator, but being greedy is a turn-off.
Just like Netflix who value quantity over quality, it's hurting the company. Their listing is becoming more like a repository of junk. So to the YouTube creators, spoiler alert.
It's funny that the article says, “the platform’s algorithm prefers“, as if it's a totally independent function that makes its own decisions. In fact it's an agent of control designed and programmed by YouTube to do their bidding. It will never ever do anything other than what the company wants. To talk about it like it's totally autonomous devoid of control is misleading. It's there to serve YouTube's bottom line, and it's working. More ad revenue for YouTubers also means a lot more money for YouTube.
New York (The Verge) — YouTube videos keep getting longer theverge.com/2019/7/26/8888….
YouTube, a site where videos used to hover around seven or eight minutes, is now inundated with videos that are running longer and longer. Some even hit an hour long. The change is partially due to what viewers are interested in, but it also represents creators’ latest attempt to earn as much revenue as they can from their videos.
Longer videos have more room for ads, and more ads mean an increase in revenue for creators. Breaking that 10-minute mark is particularly important: that’s the point at which YouTube begins letting creators insert ads into the middle of their videos, rather than just running an ad at the beginning.
The platform’s algorithm prefers content that keeps people engaged, encouraging them to spend even more time on the site. Company executives have tried to pivot to promoting responsible content, but the algorithm still favors longer content.
The result is a change in the type of videos that are dominating YouTube. Longer video essays, more extravagant vlogs, makeup tutorials, and commentary are all on the rise as a result, alongside political content, lengthy explainers, and documentary series. A recent report from the Pew Research Center discovered that the average length of a video among the top 250,000 channels was between 13 and 14 minutes. Coming across a 30-minute video isn’t out of the ordinary. In fact, it’s become the new normal. — Julia Alexander/@verge