New York (The Verge) — Facebook now lets anyone make an Instagram face filter theverge.com/2019/8/13/2080….
Facebook’s AR effect building tool, Spark AR, is now open for everyone to make custom effects for Instagram. Creators will be able to use the platform to create custom AR face filters, which users can find in their Instagram Story effects tray.
Instagram introduced AR filters in May 2018, but the filters only exploded in popularity after more creators joined the closed beta last October. The surreal designer filters have helped boost AR creators’ followings, as effects can only be added to a user’s in-app camera once they follow the creator’s account. Once a user follows a creator, effects from that account will automatically show up in the Stories camera’s effects tray. Because today’s update will likely unleash a number of face filters into the Stories ecosystem, Instagram is adding a “Browse Effects” option at the end of the effects tray so users can discover and try new AR filters. — Dami Lee/@verge