Vice has appointed Genie Gurnani as head of creative for Asia-Pacific. Gurnani will be leading Vice as well as its brand creative offering Virtue. Based out of the Singapore office, Gurnani will be oversee creative teams in Australia, India, Korea, Japan, China and Indonesia and report to Virtue Asia-Pacific managing director Aaron Pearce.
Apart from a career in advertising, Gurnani is a drag performer who starred in the reality TV series Drag Race Thailand, the official Thai franchise of RuPaul’s Drag Race. Gurnani was most recently the global creative director of Unilever business at J Walter Thompson, working on Sunsilk and Lux Hair across Asia. ( Story: Vice appointment )
In an interview with Mumbrella’s Ravi Balakrishnan, Vice’s Asia-Pacific head of creative Genie Gurnani and managing director Aaron Pearce speak about the difference their company brings to marketing communications and why ad agencies are losing out.