New York (The Verge) — Spotify’s pitch to podcasters: valuable listener data theverge.com/2019/8/13/2080….
Spotify for Podcasters, an analytics dashboard designed for podcast creators, comes out of beta on August 13th. The company says taking it out of beta marks its commitment to podcasters and having their content on the platform.
Around 100,000 podcasts have signed up for the program since its beta rollout last October, Linnea Hemenez, head of content marketing at Spotify, tells me. But Spotify has more than 450,000 shows as part of its catalog, so it has a ways to go to bring those hosts over to the analytics platform. The dashboard is available globally but only in English for the time being.
Podcasters have long lacked data about their listeners, which poses problems when they’re trying to sell ads. Spotify is uniquely qualified to give podcasters that data because every Spotify user requires an account to listen, where they’ve provided basic demographic data about themselves, as well as their music listening habits.
Nothing about the dashboard will change when it comes out of beta, although Hellman says it’ll be refined over time as podcasters respond to the product. The idea is to mirror Spotify for Artists, the dashboard it provides for musicians, but optimized for podcasters. — Ashley Carman/@verge