@FTC Is Reportedly Investigating E-cigarette Startup Juul Labs Over Its Marketing Practices; #ecigarettes #socialmedia

New York (The Verge) — The FTC is reportedly investigating Juul Labs over its marketing practices theverge.com/2019/8/29/2083….

The FTC is reportedly investigating Juul Labs over its marketing practices that might have targeted minors through the use of influencers and other efforts.

In a statement to the Journal, Juul said it used influencers in a “small, short-lived pilot” that ended last year. The company paid less than $10,000 to fewer than 10 adults over the age of 30 who were current or former smokers, the spokesperson told the paper.

The investigation apparently has been in the works since last year, even before tobacco conglomerate Altria Group invested more than $12 billion to take a 35 percent stake in the startup. The first FTC letter requesting marketing information was sent to Juul in September. News of this investigation joins prior reports that the Food and Drug Administration along with several state attorneys general are also investigating Juul’s marketing practices. The FDA asked Juul to turn over information that could explain why the devices are popular with young people, and then it inspected the company’s office looking for related documents. Ashley Carman/@verge

Source: verge, full story

 

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