New York (The Verge) — Music publishers say Peloton stole even more music, ask for $300 million theverge.com/2019/9/13/2086….
The National Music Publishers’ Association (NMPA) has asked the courts to allow it to double its claims against exercise bike and treadmill startup Peloton, after discovering more unlicensed music — including songs by Taylor Swift and Kesha — being used in workout videos that play on the bikes’ built-in screens. It’s now seeking $300 million in damages, as reported by Forbes.
Popular music is core to Peloton’s business model. The company, set to go public later this year, allows people to replicate the experience of being in a fancy workout class without ever leaving their living rooms. If investors agree that the company’s IPO is priced correctly, the brand could be worth as much as $8 billion. — Zoe Schiffer/@verge