New York (The Verge) — Impossible Burgers are hitting their first grocery stores tomorrow theverge.com/2019/9/19/2086….
The Impossible Burger will be available to buy in grocery stores for the first time this week. Starting tomorrow, you’ll be able to buy the plant-based burger in 27 outlets of Gelson’s in Southern California.
The launch brings Impossible Foods into even closer competition with Beyond Meat, which already sells its own meat-free burger in grocery stores in addition to restaurants. When it announced its latest burger back in June, Beyond Meat said that it was available to purchase in stores, including Whole Foods, Kroger, Safeway, Publix, Wegmans, Target, and Sprouts. Compared to this list of chains, Impossible Foods is lagging behind in selling its burgers directly to home cooks. — Jon Porter/@verge