Los Angeles, CA (Variety) — If this felt like the longest, most expensive Emmy campaign in history, you might be right. For one thing, the 2019 Primetime Emmys will be held Sept. 22, which is the latest the ceremony has taken place since 2013. That also happened to be the last year of TV’s quaint, pre-streaming era, before outlets like Netflix and Amazon turned the Emmys into a big-budget battleground.
This year, the entry process began on Feb. 14, which means the nonstop, inescapable Emmy battle will have stretched for more than eight months by the time the final award is handed out next Sunday. In comparison, the Oscar race, which is just getting underway, will wrap on Feb. 9, less than five months from now.
Emmy season is a marathon of huge installations (with Netflix and Amazon heading the pack, of course), panels, billboards, roundtables, print ads and special issues — this year leading to what has been pretty much a foregone conclusion: farewell victory laps by HBO’s “Game of Thrones” and “Veep.”
Anything’s still possible, however, and the growth of the Television Academy (now nearly 25,000 strong) has helped bring more diversity to the voting mix — and could potentially … — Michael Schneider/@Variety