New York (The Verge) — YouTube CEO apologizes over verification removal, admits they “missed the mark” theverge.com/2019/9/20/2087….
YouTube CEO Susan Wojcicki has just apologized to the creator community over the company’s decision to revoke verification statuses, leaving many creators without the important badge.
YouTube announced changes to its verification policy yesterday, which resulted in several popular creators receiving emails alerting them about losing their verified status. Creators have time to appeal the decision before the policy goes into effect at the end of October. The new policy is supposed to ensure that verification is given to creators, brands, and artists who are prominent both on YouTube and outside of it and who are at risk of impersonation.
YouTube’s new verification policy is more in line with how companies like Facebook, Instagram, and Twitter approach handing out a checkmark. The company wants to ensure that if people are looking for a specific account, like cooking magazine Bon Appétit’s popular YouTube channel, they’ll be able to find it. The result, however, is that if another popular YouTube account is going by Bon Appétit, they’ll lose their verification status, according to YouTube. — Julia Alexander/@verge