Los Angeles, CA (Variety) — A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won't be de-verifying existing creators after all.
“We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it and don’t have to appeal. We’ll continue reviewing those channels to ensure we’re protecting creators from impersonation.”
YouTube has for years been verifying channels to signal to users that they are run by the actual creators. Previously, those verifications were dependent on channels receiving at least 100,000 subscribers.
On Thursday, YouTube announced that it would be moving to a new system to focus on verifying “prominent” channels that have “a clear need for proof of authenticity.” As part of those changes, the service also was planning to strip a number of previously-verified channels of their verification badge.
Developing. — Janko Roettgers/@Variety