(NPR) — Most Himalayan pink salt comes from Pakistan, but the country hasn't reaped much of the economic benefits from the product's growing popularity.
Now Pakistan's government wants to trademark the salt — and cash in.
The salt has become trendy in the U.S. But Pakistan hasn't benefited much economically from that popularity. Now, Pakistan's government wants to trademark the salt and cash in.
In the U.S., Himalayan pink salt has become popular in a variety of uses, from cooking to spa treatments. You can even buy lamps made from it. But its origins are rarely highlighted or even mentioned on products — perhaps because Pakistan, where most of this salt comes from, isn't a place one associates with pink salt. Instead, the salt is often marketed as coming from some amorphous Himalayan mountain, perhaps an icy glacier.
But now, because of a convergence of political tensions with India and social media outrage, salt industry advocates say they're poised to pass legislation that will trademark Himalayan pink salt as Pakistani.