Los Angeles, CA (Variety) — Instagram this month began a test to hide “likes” for U.S. users, and last week the social platform announced that it will be rolling out the change everywhere in the world.
The move ticked off some big influencers, including Nicki Minaj, who said on Twitter that she's going to stop posting to Instagram because of the decision. “Hmmmm what should I get into now?” she mused sarcastically. “Think of all the time I’ll have with my new life.” (Minaj hasn't posted to her Instagram account, which has 108 million followers, since Nov. 9.)
Other celebs have backed Instagram's switch, including Kim Kardashian West (152 million followers on Instagram), who said at the DealBook conference, “As far as mental health… taking likes away [from posts] would be really beneficial for people.”
But many people don't think it's a BFD, either on the positive or negative side: It turns out that a majority of Americans simply don't care whether Instagram hides likes or not, while a vocal minority are against it and one-fourth approve, according to a new survey.
More than half (55%) of those surveyed said they don't have an opinion Instagram’s decision, per a survey from … — Todd Spangler/@Variety