New York (The Verge) — Someone is putting VR headsets on cows, and we want to know why trib.al/3yIvj1k.
Reports from Russia say a dairy farm near Moscow is trialing virtual reality headsets for cows. According to the local agricultural ministry, the trials show the VR headsets improved the herd’s dairy yields, but it’s not at all clear whether this was a real experiment or an elaborate marketing stunt. Fake moos? It just might be.
The reports say tests of the VR headsets are being carried out at a farm near Moscow, with the (Google-translated) release noting that the goggles have been specially adapted for a cow’s head shape and vision. VR designers were also reportedly hired to create a “unique summer field simulation program” for the animals to enjoy. — James Vincent/@verge