#NBCUniversal To Unveil #Peacock #Streaming Strategy At Investor Meeting

Los Angeles, CA (Variety) — Comcast and NBCUniversal are promising a deeper dive on Peacock, their entry into the streaming-video wars, at a presentation set for next month.

The company announced it will host an investor meeting on Thursday, Jan. 16, 2020, starting at 4 p.m. ET to discuss NBCU's plans for the forthcoming Peacock streaming service, “including the overarching strategy for the platform.” The event will be held at NBCU's 30 Rockefeller Plaza, with a live webcast to be available on the Comcast investor-relations site.

Peacock is scheduled to launch in April 2020, partly for free — pay-TV subscribers who have cable TV service from parent company Comcast will have access for no additional charge. The service will also be available for a fee to non-cable subscribers, NBCU execs have said.

“We’re not doing the same strategy that Netflix and people chasing Netflix have adopted,” NBCU CEO Steve Burke said on Comcast's third-quarter 2019 earnings call. “We’re working within the existing ecosystem where there is a lot of [advertising-supported VOD].”

In October, NBCU reshuffled the leadership of Peacock: It moved veteran TV exec Bonnie Hammer, who had been overseeing the company's direct-to-consumer efforts, to chairman of NBCUniversal Content Studios (combining … Todd Spangler/@Variety

Source: Variety, full story


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