New York (The Verge) — Amazon wants Alexa to feel normal, Google wants its assistant to feel nostalgic theverge.com/2020/1/31/2111….
The Super Bowl is this weekend and some of the ads have begun to be released. The two that have struck me the most are from Google and Amazon, each taking a different tack to sell you on their respective intelligent assistants.
Amazon got Ellen DeGeneres and Portia de Rossi leading off the joke about what life was like before Alexa, then people asking other people throughout history things they’d normally ask Alexa. I was with it until there was a joke about refusing to erase the Nixon tapes which maybe was a little too on the nose given this past year’s voice-recording scandals.
Google, meanwhile, went directly for the emotional jugular in a spot so blatantly designed to tug at your heartstrings it was immediately uncomfortable to the point where it felt manipulative. It felt that way all the more so because it was based on a real relative of a Google employee. — Dieter Bohn/@verge