Let's face it, unless it's a non-profit organization, what a company does is geared towards improving its bottom line. And this latest Instagram feature is intended to do just that. At first glance the ability to see interaction history between an Instagram user and their followers may seem like a useful feature, that is, if you're a business figuring out your top customers. But for the common user, it's nothing more than a business instrument designed to increase app usage, albeit indirectly. Users policing their own followers, making followers compete for attention…sounds very typical for a Facebook company.
Leave users alone. Some users may not engage much online but they do with each other in real life. People have their reasons, and it's none of anyone's business.
New York (The Verge) — Instagram now lets you see which accounts you interact with the most and least trib.al/UWrDj1K.
Instagram has added a feature which lets you sort through your following accounts by “Most shown in feed” and “Least interacted with.” From there, users can manage follow status, manage notifications, or mute an account.
The feature is pretty useful if you’re looking to cut down on your following count, and curate your Instagram scrolling experience. Instagram also recently added the ability to sort your following list from earliest to latest followed, which should be a fun (or horrifying) look back at the relationships you’ve stopped cultivating and a reminder of the people you no longer talk to anymore.
Personally, I was surprised to see that my “Most shown in feed” list was a bunch of brand accounts and not my actual friends. “Least interacted with” was more predictable, a list of K-pop stars and celebrities whose posts I wouldn’t necessarily hit “Like” on. — Dami Lee/@verge