Los Angeles, CA (Variety) — Until a few days ago, Abby Borden had been putting together a proposal for the food and beverage program for the premiere of “F9,” the upcoming ninth installment of Universal’s incredibly successful “Fast & Furious” franchise, originally set to bow in May. As a catering consultant, Borden often advises about the menus and catering needs for big industry events.
But when news broke that the movie would instead debut almost a year from now, in April 2021 because of the coronavirus outbreak, Borden’s plans came to a grinding halt.
“Our business is based on gatherings. That’s kind of the point,” Borden told Variety.
Another event she had been working on, the James Beard Foundation’s Taste America: Los Angeles, which was supposed to take place at The Fields food hall in downtown L.A. in April, has been pushed to the fall.
“There’s uncertainty over if this is just going to affect us for a few weeks, or just a few months, or are people really looking to push things a year,” she said.
As restricting large gatherings becomes the norm, hospitality industry professionals like Borden are certainly feeling the financial strain of event cancellations, which … — Audrey Cleo Yap/@Variety