Would You Stick Around If @Twitter Starts Charging Subscriptions?

(CNN) — Twitter is actively exploring additional ways to make money from its users, including by considering a subscription model, CEO Jack Dorsey says. The move comes as Twitter suffers a sharp decline in its core advertising business.

Twitter is actively exploring additional ways to make money from its users, including by considering a subscription model, CEO Jack Dorsey said Thursday. The move comes as Twitter suffers a sharp decline in its core advertising business.

Twitter says it's looking at subscription options as ad revenue drops sharply.

“You will likely see some tests this year” of various approaches, Dorsey told analysts on an investor call held to discuss the company's second quarter earnings results. Dorsey said he has “a really high bar for when we would ask consumers to pay for aspects of Twitter,” but confirmed that the company is seeking to diversify its sources of revenue in what are “very, very early phases of exploring.”

Earlier this month, rumors flared about a paid Twitter option after the company posted a job opening focused on building a subscription platform codenamed “Gryphon.” Twitter's stock surged at the time, signaling investor appetite for the company to find new revenue streams. Brian Fung, CNN Business/@CNN

Source: CNN, full story

 

Leave a Reply