New York (The Verge) — Twitch apologizes to streamers for its mishandling of music copyright theverge.com/2020/11/11/215….
Twitch’s blog post explains why streamers received that email last month notifying them that Twitch had deleted some of their clips and VODs. It also gave creators an update on what tools they can expect to see from the company in the future.
Twitch was unprepared for a sudden onslaught of copyright takedown notices from the music industry that started back in May. “Until May of this year, streamers received fewer than 50 music-related DMCA notifications each year on Twitch. Beginning in May, however, representatives for the major record labels started sending thousands of DMCA notifications each week that targeted creators’ archives, mostly for snippets of tracks in years-old Clips,” it wrote. (Emphasis Twitch’s.) “We continue to receive large batches of notifications, and we don’t expect that to slow down.”
Twitch confirmed that it had decided to simply remove the targeted clips — because that’s what’s required by law — and also paused copyright strikes for the three days after that email was sent to creators in October. The company also apologized for only giving creators a mass-deletion tool for clips. “We could have developed more sophisticated, user-friendly tools awhile ago. That we didn’t is on us,” it wrote. “And we could have provided creators with a longer time period to address their VOD and Clip libraries – that was a miss as well. We’re truly sorry for these mistakes, and we’ll do better.” — Bijan Stephen/@verge