(NPR) — Twitter says prompting users to quote tweet rather than retweet “slowed the spread of misleading information by virtue of an overall reduction in the amount of sharing” — and that it's keeping the change post-election.
The social network says it will keep some changes that were effective in slowing down the spread of false claims about the election.
One change that Twitter had introduced as temporary that it now says will stay in place is a screen prompting people to quote tweet rather than simply retweet a post.
The prompt reduced retweeting and increased quote tweeting but collectively led to a 20% reduction in sharing tweets, the company said.
“This change introduced some friction, and gave people an extra moment to consider why and what they were adding to the conversation,” the company officials wrote in their blog post. “In short, this change slowed the spread of misleading information by virtue of an overall reduction in the amount of sharing on the service.”
Some changes Twitter put in place for the election are being rolled back, however. For example, the company will resume recommending tweets from people whom users do not already follow.